Rebrand for Mother Tongues

The last two have been the busiest months of the year, no doubt!

Besides the peak of the wedding season, I’ve been involved with a no profit organisation called Mother Tongues and this project is very important to me.
Mother Tongues is an organization which supports multilingualism in Ireland, by providing courses for parents of bilingual children and professionals dealing with multilingual people.

Looking for new work experiences last August, I met my compatriot Dr Francesca La Morgia, the founder and soul of Mother Tongues, who was searching for a person who could help her out organising the first Mother Tongues Festival.
After a nice chat, we decided that our collaboration could reach a bigger extent and I started with the rebrand of MT.

I couldn’t have been happier! Doing a rebrand (a task that I absolutely love) for a very valuable organisation that works on a topic I really feel, since I moved to Ireland, multilingualism.

Mother Tongues, Dublin photo editor, picture editor, freelance graphic designer, photo editor, personal branding, photo editing, professional photo editor, Elena Cristofanon, Dublin, graphic designer, web design

I started from the logo, which had to recall the ideas of communication and growth.
The starting point was the old logo, which, as you can see, I took as a reference for the colour palette.

But then, I went for something absolutely different, more “graphic” and more adaptable to any shape (square, vertical and horizontal rectangle, circle…). As Mother Tongues’ main focus is helping parents raising bilingual and multilingual children, I thought a good idea would have been using a kid’s silhouette in the logo. Why not making the kid a growing tree with multicolour leaves representing the many languages a child can learn? And here you go, the new Mother Tongues logo was born!

Mother Tongues, Dublin photo editor, picture editor, freelance graphic designer, photo editor, personal branding, photo editing, professional photo editor, Elena Cristofanon, Dublin, graphic designer, web design

Once the logo was ready, I had so much fun designing personalised business cards for each member of the organisation and the letterhead.

Mother Tongues, Dublin photo editor, picture editor, freelance graphic designer, photo editor, personal branding, photo editing, professional photo editor, Elena Cristofanon, Dublin, graphic designer, web design

Once the rebrand was done, we focused on a new informational tri-fold flyer, containing some info and tips for parents. I loved using this vintage feel on it:

Mother Tongues, Dublin photo editor, picture editor, freelance graphic designer, photo editor, personal branding, photo editing, professional photo editor, Elena Cristofanon, Dublin, graphic designer, web design

Last, but absolutely not least the biggest challenge: redesign Mother Tongues website!
In a record time, I finalised and launched it online! Have a look here (but just when you finish reading my post 😛 ): www.mothertongues.ie.

Mother Tongues, Dublin photo editor, picture editor, freelance graphic designer, photo editor, personal branding, photo editing, professional photo editor, Elena Cristofanon, Dublin, graphic designer, web design

Mission “new look”: completed? Not just yet. All the members needed to be featured on the website with a nice photo… So I helped out on this and took on the fly some headshots during an exceptional meeting where (almost) all the brilliant women of Mother Tongues were present:

I bet you are curious to know about the first Mother Tongues Festival, mentioned above… Well stay tuned, I’m going to talk about it in one of the next post!